Resume

San Francisco, CA johannaandrade11@gmail.com

(925) 521 4090 https://www.linkedin.com/in/johannaandrade/

Skills Profile:

Digital video producer professionally trained to deal with pre-production, production, and post-production video.
Confident, quick learner, talented, and creative.
Team planner, goal-oriented, and ability of multitasking.
Photojournalism and general professional photographic skills.
Excellent organizational and communication skills and fluent in English and Spanish.
Passionate about social media and digital marketing.
Skills to write for print, online media, and television journalism.

Coursework Includes:

Video production, DSLR cinematography, Editing Final Cut 10.1, Adobe Premiere, After Effects, Illustrator, and Photoshop. Beginning Pro Tools 11, Corel Draw, Scriptwriting for film, Broadcast Journalism, Multimedia, Marketing, Beginning Audio Production for T.V and Radio, Digital media, NATAS/IBEW writing, storytelling master class with ABC 7 journalism Wayne Friedman.

Work Experience:

May 2021 -

Google / Youtube via VACO, San Rafael, CA - Content Analyst

Provide feedback on guidelines to improve the dynamic of the data process. Review and analyze content based on a set of internal policy guidelines.
Identify areas for improvement or create strategies to reach goals and analyze content

and topics for effective quality assurance.
Contribute to project management workflow with feedback participation.
Perform detailed research to obtain better results with data review.
Working on multiple projects with an emphasis on Quality Assurance in

marketing/advertising.
Working in a multicultural team located around the world, analyzing weekly data.
Provide feedback to stakeholders concerning market developments and changes in

advertising in target markets.

May 2020 - Dec 2020

Inevitable Ink, San Rafael, CA - Digital Media Specialist

Video Editing/ Pre-Production- Video Production for marketing campaign and live stream event named, “2 new Books to Celebrate”.
Increased online visibility 350% by creating organic marketing campaigns and their corresponding data to attract readers to an online book launch outstanding registration.
Brainstormed and set creative strategies for social media campaigns accordingly with the trends identified each month.
Developed and created digital content for email marketing, advertising campaigns, and the company website.
Increasing social media visibility and interaction by 82% in six weeks.

May 2020 - Jun 2020

International Technological University (ITU), Santa Clara, CA - Project planner Specialist

Managed OBS- YouTube for live stream.
Created social media marketing infographics for print and digital newsletters promoting
events.
Provided honest, candid feedback for website content management and marketing
flow.
Video Production Assistant for promotional videos on platforms and website.

Feb 2018 - 2021

Fernanda Cedeno Dance & Fitness, San Rafael, CA- Content Specialist and Social media marketer -freelance

Pre-production, production, and post-production of video marketing campaign assets for social media and the website.
Took professional photographs to boost traffic and followers for the company’s social media channels.
Video campaigns reached 4k views in two weeks helping Fernanda gain exposure and new clients.

Sep 2016 - 2018

Heart It From a Friend, San Francisco, CA- Social Media Content Strategy.

Built social media accounts, research content for blogs.
Provided photography content for social media.

Sep 2016 - 2018

National Academy of Television - Emmys, San Francisco, CA -Social Media Content - Intern Heart It From a Friend, San Francisco, CA- Social Media Content Strategy

Provided content backstage on Facebook and Instagram with the social media team.
Interviewed awards recipients and guests during the ceremony for the Facebook Live stream.

Aug 2015 - Jul 2016

Apple (Mindlance) Cupertino, CA. Ground Truth Associated

Assisted in managing multiple Project Work/Media Research liaising with multiple cross-functional teams, building internal and external relationships with stakeholders to support new iPhone media features and applications.
Worked on the iPhoto, iPhone, and face recognition teams.
Participated in a teamwide effort to improve production processes and creative workflows.

Sep 2016 - April 2018

KTVU-FOX news 02/2015-05 2015

Selected best stories /releases for weekly meetings with producers and journalists under tight deadlines.
Worked directly with writers, producers, editors, photographers, and reporters pitching stories all working under tight deadlines rewriting for the web, and providing support with live stories in back scenes.

Opera Guild San Francisco, San Francisco, CA - volunteer

02/2015- 05/2015

-Editing Assistant for video projects and documentaries.

Press Advisor for singer Kay Kostopoulos 11/2014 - Present

Press release music video promotion include: Share release to TV stations, newspapers, social network, and blogs.
Write article in Spanish for promotion online newspaper international and write article in English for promotion to Bay Area web TV stations, and print college newspaper.
Assistant production; research illustration for production designer and extra for video.

Freelance Journalist newspaper www.ElEspectador.com 01/2014 – Present

Writing articles in Spanish related to contemporary events in Colombia or United States.

Prepared articles with previous research, such as; sources interviews, audience interest in social media, and news online media.

Photojournalism skills; shooting and editing pictures to upload in a newspaper’s website.

Producer Assistant and Press Advisor Noemi Zieglar’s music video Rabi of Rap

05/2014 -Present

Press release music video promotion includes Share release to TV stations, newspapers, social network, and blogs.
Write article in Spanish for promotion online newspaper international and write an article in English for promotion to Bay Area web TV stations and print college newspaper.
Assistant production; research illustration for production designer and extra for video.

Peralta Channel

Summer 2014

Assistant Production (camera). Volunteer help shoots a video for graduations in Alameda and Laney colleges.

Freelance Journalist at ochoymedio.info

04/2013

Written articles in Spanish as a reporter for independent film events in the U.S for South America. Include photojournalism and interviews. Translate English to Spanish.

Technical Skills:

● Video Production: Adobe Premiere (Advanced), After Effects, Final Cut, and OBS (Intermediate)

● Graphic Design:: Illustrator and InDesign (Familiar)

● Photography: Photoshop (Intermediate), Lightroom (Advanced),

● Microsoft Excel, and other spreadsheet applications.

● Google Suites (Advanced)

Languages:

English Fluent
Spanish Native

Awards:

Award Best Fiction with the short film "Never Give Up!" Laney Film Festival Spring 2014.

Award Best Podcast, Laney Film Festival Spring 2014.

Education:

M.A Science in Digital Arts with a Concentration in Digital Marketing (2021) GPA: 3.9 ITU -International Technological University, Santa Clara, California

A.A. Media Communications: Digital video, Broadcast, and Digital Cinematography. (2015) GPA: 3.6 Laney College, Oakland, California

B.A. Social Communication and Journalism 2007-12/2010 Central University, Bogotá, Colombia GPA: 4.2